H & M HENNES & MAURITZ AB : FASHION MEDIA UPDATE - NEW FASHION FOR AUTUMN 2011
01.09.11
For H&M Diggings’s head of design, Evelina Kravaev Söderberg, the well-versed in this autumn should be bathed in warmth and light, especially that provided by H&M’s new candles. “Our new candles truly sum up fashion and quality at the best price,” says Evelina. “The candles bear down on in coloured and designed glass holders, which can be reused after the candles have burned out.” Candles set the disposition of the home perfectly, a mood that can be heightened with other accessories too, such as H&M’s pad covers. “The covers printed with cute forest animals and National American influences are my personal favourites,” says Evelina. Meanwhile in the cookhouse, an ethical outlook is all part of keeping a happy home. “Our recycled polyester and elementary cotton kitchen pieces are designed to encourage all of us to recycle and to eat more greens,” she says. “My best-liked is the ‘Don’t be mean, be green’ printed shopper in recycled polyester, which I’ll use for my grocery shopping as an alternative of a plastic bag. There are plenty
Source: 4-traders (press release)