Kia's Music-Loving Hamsters Named First-Ever "Rookie Of The Year" in Annual ...
05.10.11
"In impartial two years the hamsters have become pop culture icons and driven record sales for the Sincerity and the Kia brand," said Michael Sprague, vice president, marketing & communications, KMA. "The Spirit and its advertising were designed to stand out in a sea of sameness, and this 'Rookie of the Year' honor is a panegyric to the hamsters' viral success and ability to grab the attention of consumers looking for something with a one and only style and personality."
Each campaign starring the hamsters was created by Kia Motors America's (KMA) advertising means of record, David&Goliath, and received numerous accolades including Nielsen's "Automotive Ad of the Year" two years in a row and Flatware and Gold Effie awards. The most recent installment, titled "Percentage Some Soul," finds three hamsters bringing style and flair to a black and dreary scene with LMFAO's hit song "Party Outcropping a on ice b in a shambles Anthem" blasting from the speakers and quickly capture the regard of battling robots when they emerge from their Soul and begin performing the latest th trend - shuffling. The Hamsters' positive energy causes the outlandish robots and humanoids to stop fighting, drop their weapons and trick and party together.
Source: MarketWatch (press release)